Initially we thought that our presence in mobile media would be about offering a technology product. We set our target on creating a single product for this industry, much like "PageMaker" did for the Desktop Publishing in the 80's.

Since then completed projects have taught us that mobile media is so much more complicated than desktop publishing. Content is dynamic, networks are latent, handsets are so many, and operators are different. For all of that, there is no single technology solution.

An even more important insight has been understanding that all media companies are different and that they all have a special approach towards their target markets. To cater all the media companies' needs with one rigid technology product cannot be done.

Now we know that the only generic working solution is a combination of a proven method and a working toolset.