Jun 2007

Sendandsee participates in a CELTIC project: Mobile City Moments (MCM).

This multi-year project will study new mobile services enabled by positioning, group communication, context sensitivity, presence data, and machine-readable tags. It draws inspiration from "Web 2.0" technologies and mash-ups, aiming to identify essential customer values and business model elements driving viable services.

The project will carry out user research and show prototypes in three European cities: Helsinki, Stockholm, and Barcelona.

The international consortium is led by Stockholm School of Economics. The other Finnish partners are HIIT, Idean Research, and TeliaSonera.

Cities are the growth engines of the economy, and they need more efficient means of service creation and adoption to fill the gaps between demand and supply of information and communication, especially during the transition to and from the labour market for the citizens. Simultaneously, mobile handset is transforming from a simple telephone into a sophisticated information, communication and co-ordination device, which should generate customer value in terms of being available, simple and safe to use by individuals and groups in the city. Thereby mobile services can be a complement to the physical urban infrastructure and a substitute to established media channels.