Jun 2009

The National Board of Patents and registration of Finland has issued Sendandsee a patent in the area of measurement of content consumption. The patent recognizes Sendandsee's novel technology of content package creation and update mechanisms over virtually any network. The method enables gathering of very precisely defined data about how users consume content. Such data will become more and more important in the future as the business development of existing digital services has to be based on accurate data.

"The method enables the content owner to very precisely define what is measured, find answers to questions that become more important the more users the services gain. Such questions could be: Do my readers read the full length of the articles? Are text-ads in the middle of the page more activating than banners" says Pekka Toiminen from Sendandsee.