Mar 2007

Sendandsee today announced that it has decided to form a partnership with Add2Phone Ltd., a Finnish mobile advertising technology company. SendandSee shall integrate its mobiprint with Add2Phone´s MaMa solution enabling genuine mobile advertising in mobiprint.

Our recent successes in international markets have shown us that media companies are becoming more and more interested in mobile advertising and are looking for professional solutions that enable them to capitalize on it." says Aape Pohjavirta, CEO and Founder of Sendandsee. "The approach that we have chosen for implementation of mobile advertising in mobiprint enables us to establish partnerships with leading mobile advertising companies and thus to offer complete turnkey-solutions to our customers."

Sendandsee and Add2Phone have discussed partnership opportunities in the mobile marketing and advertising markets ever since the first launches of mobile services deployed with mobiprint in 2004. Recent developments in the mobile marketspace have motivated the companies to implement a partnership model on a practical level.