Sep 2007

The premiere of Universal Pictures' long-awaited hit movie 'Bourne Ultimatum' in Germany was also the premiere for the use of Sendandsee's mobiprint™ technology in active movie promotion.

As a part of this commercial pilot for next-generation mobile services mobiprint is used to delivers information about the premiered movie to the mobile users through a set of single-sourced browsable and client-based services. The service includes not only narrative and background information about the new release, but also promotional content including - in this case - trailer, wallpapers, screensaver, and mobile games.

"This promotional service is a major step for mobiprint. It proves that Sendandsee's approach towards mobile content delivery to end-users - the publishing model - is becoming accepted on the global market by world-leading brands." says Aape Pohjavirta, CEO & Founder of Sendandsee Ltd. "This is also further proof for us as a Company that we can deliver world-class services to world-leading brands."