Apr 2008

Lenta.ru - a top-three* online news service in Russia with over 100 000 daily visitors - has decided to begin delivering its content to mobile users using Sendandsee's patented mobiprint technology.

"The Russian media market is one of the fastest growing and most interesting markets in Europe with great growth potential for digital and mobile content services." says Jorma Kario from Sendandsee. "We have been present in the market for many years learning from it and growing with it and are slowly reaching a position where we will have a large portfolio of media assets ready to take advantage of mobile advertising opportunities.”

Lenta.ru's service will be delivered to consumers as client-based and browsable services in cooperation with Inform-Mobile, one of Sendandsee's partners in Russia.

Lenta.ru commenced operations in 1999 and is a leading on-line Russian language newspaper with over 3 million unique monthly readers in 2006. Lenta.ru operates 24 hours a day with continued news updates structured in 20 topics and free access to all publications and archives. Lenta.ru also has an electronic subscription service. Lenta.ru is the only four time first place winner of the Annual Russian Online TOR Award for best Internet site of the year.

Building on its core viewers and regular audience, Lenta.ru has become a platform for forums, a mail system and analytical publications. Lenta.ru employs editorial staff and offers its own perspective on local and international news and events. According to a survey conducted in 2004 by market research agency ROMIR Monitoring, Lenta.ru is trusted by its readers and regarded for its diligence and objectivity.

Lenta.ru receives revenues from spot advertising and BTL. The spot advertising revenue is generated from sales of banners and BTL revenue from paid sponsorships