Sep 2004

Getty Images supplies editorial imagery content to Sendandsee's mobile magazines Whopla! and Riento!. This content partnership guarantees the quality of content and enables a virtually limitless development of Sendandsee's mobile magazine concept.

Getty Images and Sendandsee have signed a global licensing agreement for editorial imagery content. This agreement enables Sendandsee to utilize the vast resources of Getty Images in the development and production processes of its mobile magazine.

The agreement is an important bridge between the classic media and the new, emerging mobile media industry. Getty Images that was founded in 1995 with the goal of turning a disjointed and fragmented stock photography market into a legitimate and thriving industry. Leading Getty Images through numerous acquisitions, strategic partnerships and countless technological innovations, the Founders Mark Getty and Jonathan Klein have pioneered a complete transformation of the imagery industry.

Getty Images employs some of the world´s most renowned photographers, artists, photojournalists and creative researchers, keeping the company on the cutting edge of relevant and unique imagery that helps shape the visual world.

Sendandsee - a leading visual content distributor for the mobile media - has developed a mobile magazine concept that will go into production in several world markets during the third and fourth quarter of 2004.

"The Agreement with Getty Images is important for the whole mobile magazine concept. In addition to the top quality content that we can utilize in our production it shows that our concept is held in high regard even by established players within the media industry." says Aape Pohjavirta, Sendandsee's chairman. "We are very proud to have been given this opportunity by Getty Images, and look forward to developing a frutiful partnership between our companies."