Mobile Media, or "the media-in- motion business"*, has existed ever since the "first time someone thought to write on a tablet that could be lifted and hauled — rather than on a cave wall, a cliff face, a monument that usually was stuck in place, more or less forever."*

Today, mobile media devices such as mobile phones and PDA's are the fastest growing segment of

portable media from which we can obtain information and communicate with one another. While mobile phone and PDA's independent technologies and functions may be new and innovative the need and desire to access and use media devices regardless of where we are has been around for centuries.

Now, should you approach mobile media?